Maybe I'm just biased because we all know "west coast best coast" ;).
This place is the best, food and prices are drool worthy. Though the menu hasn't changed since it's opening do not be fooled by its simple demeanor. The food is super fresh and the staff is always nice and ready to go. There is something for everyone, minus vegans. Don't eat meat? No problem grab a grilled cheese. Can't eat bread? No problem, go protein style. Super hungry, try a 3x3! Or if you're feeling adventurous why go animal style!
Great food, service, and prices. Just remember, while they have a secret menu if someone tries to convince you that there's a doggie style-there isn't ;)