The best thing about Whole Foods, for me, is their beauty product section.
They carry a wide variety of mineral sunscreens/sunblocks and they have testers so you can apply them to find out which one suits you best (consistency, blends well, non-greasy, etc). This is how I found the perfect sunscreen for my sensitive skin.
They have the best staff that I've every seen in any grocery store, and they even bag your groceries nicely and double bagged. They have the sturdiest paper bags with handles!
I love their fresh ground nut butter station too.