In college (many moons ago), I remembered coming here and thinking how hip and cool everything was. Now, returning with my 14 year old daughter, I realize that they do a great job just recycling trends from 20 years ago and marketing the hell out of it. I had to chuckle to myself when I came across Champion sweatshirts, Fila bucket hats and Converse sneakers in the store. With that said, the store staff is helpful, the racks are well organized, and my daughter can feel that she is trendy even though she doesn't know that I was rocking the same Champion sweatshirt in a basement party on Langdon in '93.