I can't help but admire what these people do and what they stand for. Most of all, I like to walk into a store that purveys healthy food and that doesn't look like a chemistry lab.
Fruits and veggies, all kinds of fish and meats...everything looks fantastic.
Prices? They sure bite. But hey, price is the matter of supply and demand. Whole Foods provides the supply. We (customers) provide the demand. And there were a lot of "us" in that football field size store on a Saturday afternoon.
Shopping at Whole Foods requires you to pay attention to the label. Many of the items are not necessarily organic.
Even though the company is headquartered in the US, many of the products come from local farms right outside of GTA.
Things we bought at our last visit:
- Sausages and meat: 2X the price of those at a regular store but still cheaper than what we usually pay at the organic market
- Fruits and veggies: Anything that was on sale was a pretty good deal. Other things were more or less on par with other higher-end stores.
- Bread: We were looking specifically for bread that would be yeast-free. There wasn't much of a choice: Only white and round sourdough bread was that and if was on sale for only $2.99. There are a lot of other choices and many of them looked really awesome, they just weren't yeast-free.
- Salad bar / ready-to-go stuff: I believe the price for all that was $2.99 per 100 grams. Expensive compared to what you'd pay at other stores. The stuff is really, really good. The meal for 3 people ended up costing us around $37.