OK, so I love my 7s. I have more than 7 7s. No jean is more comfortable so I keep buying them and my wife keeps threatening divorce.
This store doesn't help. I've been to the one in NYC and this one, and what I love are all the styles you just can't find elsewhere.
Their attempts to branch beyond jeans are somewhat uninspired but how can you go wrong with all-you-can-eat 7s in one place?
Appropriate pushiness in servers.
Samba!!!