I was hoping I would like this theatre a lot more than I do. They have some awesome things going for them. First off, they have installed the new D-Box seats in one of their theatres, and I was lucky enough to be one of the few to experience it for the first time. It's one of only two theatres in the nation to carry these action-seats. That's a big plus to me. I love the moving movie posters that show mini previews of the movies instead of just a giant printed poster. I also really like the interaction of staff with the patrons. Before each movie an usher comes in an introduces himself and the movie. That's a nice old-school touch. I find the picture quality to be pretty top-notch and the sound is great too. I realize other theatres in the valley carry better technology in terms of sound and picture, but only in one or two screens, not the whole complex. The bathrooms are nice and they have the Dyson Blade. I squealed with excitement when I saw that.
Unfortunately, the good stuff stops there. The lobby in this place is very small and gets crowded very easily. It kind of has a po-dunk feel about it. The tickets are purchased inside and that causes a lot of backup. The concessions and arcade games are right beside the ticket purchasing area, so you can see where the crowd comes from. The tickets are taken at the tiny entrance to hallway where all the theatres are. This causes a big back-up as the only place for people to exit is also the only place for people to enter.
I'm not sure why other reviewers are complaining about ticket prices. They seem pretty average to me, with the exception of the D-Box seats, which will set you back about 18 bucks for an adult. It's worth it. I have heard that UltraStar is planning on opening other theatres in Arizona, so it will be interesting to see if they improve their model. I think the main issue is that UltraStar doesn't quite understand that Arizonans have nothing to do but go to movies, so we need bigger/roomier theatres.