My new straw Panama hat was caught by a gust of wind and it landed in the road and a car ran over it. Everybody said to go to Heritage so I did. The guy was rude and said you can't steam a straw hat. I though this was odd since half my western hats are straw and I get them fitted when buy them back in California. They always use steam there. I told him I didn't expect miracles could he try and he refused. So I went back to the motel and borrowed a steam iron and it looks great.