I was impressed when I walked in and asked for some blood, I was instantly taken to the makeup counters, asked "do you need fresh or more coagulated?" "How dark are you going for?" *employee opens a few different types to let me see and feel* "What do you need it for?" "Oh, well, then you would probably want this one!" - no weird look, no 'it's over there.. *points* pick what you need without any help whatsoever' - Nope, instant help, instant questions to help pick what I needed. Yes, it's a professional theater supply, not some store run by people who don't know a thing about the products, and not some Halloween shop that pops up for a 2 month span.. so I would expect their help and attention to detail like I received but I'm just saying.. it was pretty impressive. I will gladly give them 5 stars.