Today I read on Toronto.com that one of the Top 10 things to do in TO on a rainy day is the Mad Bean Cafe. Really??? Not even the CN Tower, or the Aquarium, or the Ontario Science Centre, or the Distillery district appear on the list. But this little coffee shop does?
I don't know about you, but I'm not a fan of highjacking local media for the sake of shameless self promotion. It's similar to their bold claims as serving the best coffee in town, which is far from the truth. Mad bean, the only thing that's mad is your promotion strategy.