When I used to live in Parkdale, I went to this place all the time. I became used to the No Frills style of "grab boxes or bring your own bags" style of grocery shopping and as soon as I locked eyes on this place, I figured, "Hey, can't be bad."
I've since moved back into the neighbourhood and gave it a run for the money once again. I had just gone to the No Frills on Bloor West (http://www.yelp.ca/biz/nicholsons-no-frills-toronto) to pick up some things and maybe blended the two stores together in my mind. Maybe it's the location of the Bloor West No Frills that tainted me, but this one does not stand out in the least. I've been to other No Frills across the city and in different towns as well. There is a reason they are called "No Frills" but there is some degrees of selection and cleanliness you'd expect. Admittedly, it's found in one of the harsher areas of the city, but it would be nice to know that you can expect some degree to be found. It's not bad, but it's certainly not great. I'd not go if you're looking for fresh produce. Canned goods? Yeah, you're good.