When I lived in Phoenix, I went to Rolf's at the Biltmore location a few times. It was super expensive and I was living on a budget but at the time, it was one of the very few splurges I had in my life.
On our most recent trip to Phoenix, my mother wanted to get something for my daughter's upcoming 15th birthday that she really wanted. What my daughter really wanted was highlights because she (sad at her age) hates being a redhead. We called around to a few places to see if they had any openings and then I remembered Rolf's had opened a location on the west side of town. I was able to make a very early morning appointment for her and off I took her to get her wig busted.
The young woman who did my daughter's hair (can't remember her name) was uber pretty and super sweet. She made my daughter feel comfortable right away and I left her to do her magic while I went over to my aunt and uncle's house for a visit. My mom picked my daughter up after her hair appointment and I got a call and a text from Ilana telling me how much she LOVED LOVED LOVED her hair and with the way the rest of the trip went, it was definitely the highlight(no pun intended).