I decided I wanted to buy a bike for riding around town running errands, quick grocery trips, etc. I am new to the whole bicycle culture and was a little overwhelmed by all of my options. The staff here was incredibly helpful -- they asked the right questions and pointed me in the right direction. No up-selling and, in fact, they told me what things I didn't need so that I saved some cash. I bought some accessories (lights, rack, etc) and they installed them immediately at no charge. Highly recommend.