Location is terrific, plenty of parking. The store front faces Arizona Ave and is a relatively small interior. The style is fairly modern and sadly there are TV's a plenty.
The food is wonderful. Over the years that Charm has been open they have done a great job of changing and adapting. I love the current iteration and the well priced lunch specials. The curries are tasty but tend to run a little low on the spice scale - on the other hand the non-curry dishes bring the heat very nicely.
The service is quick and efficient. No muss, no fuss.
The bottom line is that the name Charm Thai is appropriate for this charming little restaurant that offers great food at a good price.