The chocolate custard is amazing, though I didn't enjoy the Italian Ice nearly as much. On my first visit the employees were very helpful in explaining the menu. We tried several samples of the Italian Ice. It has an interesting taste and texture, just isn't for me. The person I was with preferred the Ice to the custard. A large cup is about $5. Check Yelp deals for discounts, it can save you half. Coupon or not, the custard is rich, creamy and well worth the price. Beats any yogurt or ice cream in town! It should come with a surgeon general warning "May be habit forming." (I've been there 3 times now.)