$10 per person to ride this thing. I was a little hesitant to plunk down the money but did so anyways. After we get up to the loading area, we are informed that they only launch every 20 or so minutes, which pretty much guarantees you a 15+ minute wait. Keep in mind that even if the lines are backed way the hell up they still will only board every 20 or so minutes. I was so irritated by this, and their unwillingness to be up front about it before I paid for the ticket.
The ride: yeah, it's a roller coaster. You go out, then you come back, but you do it backwards, which is kind of novel. The ride is probably about 45 seconds. I'm told even high-end prostitutes are cheaper than this, and there's less waiting involved.