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| - I was fully ensconced in my morning grogginess a couple of days back when some purple person on the corner of Guy & De Maisonneuve pushed a "Buck for a Coffee" card into my hand. I tucked the card into my wallet deciding to keep the treat for next Friday morning when it would be most appreciated after a week of kitten herding.
Friday morning finally rolled around, as it has done for countless millennium. This particular one was cold, overcast, and had a touch of dampness that sent a shiver up my back. This morning was the perfect time to grab a cup of piping hot spendy joe to go!
The friendly counter staff welcomed me, and upon seeing that I had his promo card proceeded to explain that I could have any of the coffees on the menu for a dollar.
Yay, and all that, but I like my coffee black; unadulterated; a symphony of dark bitterness. Kind of like a Guinness, yet appropriate for breakfast. So that's what I ordered and, once my request was passed on to the barrista, a printed slip of paper was pushed across the counter, accompanied by the words "You'll have to register in order to get your coffee"
What?
No.
Sorry.
I don't give out my name, email address, and phone number to save pennies off the cost of a cup of coffee.
What could have been the discovery of a cozy café instead turned into something much less pleasant; a sneaky, underhanded marketing ploy.
So now I have a bitter taste in my mouth from the experience; I guess that's almost as good as a morning coffee, right?
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