I have been wanting to go to Aldi for some time. So much hype over this little store. So many excited people talking. So much propaganda concerning pricing. My first, and only trip, was rather anticlimactic. The first thing I noticed was that this market carried larger sizes of everything versus the smaller sizes I purchase, example: only gallons of milk or large bunches of bananas that cannot be broken up. The second thing I noticed was that nothing really appeared fresh. Fresh food was very much an afterthought in the marketing plan of this store and I purchase mainly fresh food.
The third thing I noticed was the preponderance of food that Aldi did carry: prepackaged, caffeinated, and sugary foods. It would appear to me that Aldi was created to sell grocery items to poorer families that are addicted to caffeine and sugar while maximizing their profit with the remaining boxed items at the expense of those families.
My disdain for packaged foods, caffeine and sugar is obvious in this review and there is really no reason for me to return to Aldi.