Personally, I didn't mind waiting 1:40 in line to see what the hype was about. If you can, bring a friend along to help kill the time waiting. Can't really say much about the place in detail, since it's just an open kitchen and a register. Cash only, however.
While the cheesecake itself was good, I actually loved, loved the honey cakes... I had one of those Homer Simpson "I wish I was eating that yodel right now" moments on many occasions thanks to the honey cakes.
There is also a limit of one per each item per customer, which is great so that everyone gets an opportunity to try the desserts and, I can't believe I'm saying this, to avoid any scalping... Only in Toronto.