Not a bad spot. Tons of chain stores but it makes shopping easy if you have a ton of errands to run.
It took awhile after moving here for me to figure out how to exit the Waterfront without going into Homestead (I think it's off of Amity Street that you can exit back towards Squirrel Hill/Shadyside?) so that was annoying, but there is definitely always parking available and it's convenient when I need to hit Target/Best Buy/the grocery store all in one trip.