Local Donut versus "The Big Chains":
Local Donut's selection is huge for such a small shop - and not just six flavors of glazes on three different shapes of donut.
Score Local Donut 1 - Big Chains 0.
Local Donut's cake donuts are relatively light, and in fact all of their donuts consistency is near perfect. Score LD 2 - BC 0.
Local Donut's flavors are spot on. The taste was so good I had to stop myself from eating them all before I got to the office. Score LD 3 - BC 0.
Local Donut is relatively expensive, with individual donuts running 99 cents to $1.99 each. Final Score LD 3 - BC 1.
Local Donut wins.