I find the buffet here bland and sub-par, as previously mentioned briefly in my Gold Coast review (http://www.yelp.com/biz/gold-coast-hotel-and-casino-las-vegas-3#hrid:p6j8UNUSrk-JCawQYGwy6A). I will say that the service is good and reasonably priced when compared to other Vegas buffets. And rarely crowded, so you're not waiting in line for 2 hours like in more popular buffets. As such, you will see that the clientele that resides here tend to be elderly, young families, and perhaps people who have lost too much cash at other casinos.
The best deal (and perhaps the only time I'd recommend eating here) may be during their seafood nights, which is Friday evening. Just stock up on cold crab legs and cocktail shrimp.
Grab a B Connected player's card for the membership discount price, and use up your points to help pay for your meal.