I couldn't make it to the grand opening. But really wanted to check them out. I came in around noon on 10/11/14 and there was no customers there I was immediately greeted by Casey. He asked if I was a current vaper or just starting out. I told him I wasn't new, he asked what kind of favors I liked. He then went through each flavor with me, and described the flavor profiles. I got to try whatever flavors I wanted on a provari with an aspire tank. I ended up buying three different bottles. As an added bonus they threw in a free bottle. I didn't really want to leave right away, so I grabbed a seat and ended up sittin there for a few hours. We sat and BS'd.
This is the only shop I've been to that has a lab on site for making their juices, and it's a clean room Their retail side is still new so they don't have everything that an advanced vaper might want, but this is intentional. They are primarily focused on juice. They have provari's MVP's, aspire tanks, egos, chargers. This is still a newer shop so eventually they might get into the more advanced stuff. Their price points on hardware and accessories is reasonable. They are not trying to gouge people.
If you live in north Phoenix, I definitely recommend checking them out. They don't pressure you to buy, and you can try any juice you want.