I've had a few experiences in fry's. Never have I been blown away. It's a grocery store, they have the things I need but I've never been wowed. I've really never been anything but completely neutral about Fry's. It is nothing more than an errand.
Just once I'd love to see an employee that seems to be having a great day, someone who seems to truly love what they do. I know it sounds weird to expect an employee at fry's to love what they do but why not?
But honestly, for produce I'd rather go here than any Safeway. The prices at right and everything seems to be pretty fresh. The floors are swept and there are employees around if I ever got terribly lost and really needed someone to help me find my way.
The only thing that would really make this place somewhere I'd look forward to going to is superior customer service. I want to feel like it matters to them if I (or anyone) shop there at all.