This is a newly built Fry's (2016) and it is a bit upscale, very clean, and very trendy. Their cheese bar is incredible and they will give you a sample of anything you'd like to try. The beer and wine bar is perfect when the spouse doesn't want to shop but wants to spend time with you - good fun, right there. The meat counter is a bit congested and disorganized and I usually avoid it, actually. Love their seasonal section in the back - I always find goodies on sale back there! Worth a shopping visit for sure!