The employees at the store don't know the promotions/products.
I bought an item that had a whole table set-up just for the promo, when I got to register the item didn't ring up correctly and I had to inform the cashier of the promo. Both of the cashiers at the registers had no idea (the promo is even in the weekly ad) I had to walk over to the table and bring the big sale sign to them. They had to call a manager over because the item would not come up correctly, even the manager could not get the promo to ring up correctly (as it was advertised in store and in the ad). To top it off the employees were not courteous, just very poor customer service.
I'll be shopping online or at another Ulta from now on.