I can't speak to the hair selection as I frequent beauty supply stores for cosmetics and I found this store to be a treasure trove. They had all of the brands available that I expected (Nicka K, Absolute, Ruby Kisses) and had all of their newer collections in stock. I was extremely pleased to find everything on my list. The only drawback is that the staff, while friendly, was very loud in their conversation with each other. It was bit distracting but I plan to return.