Lily Rose is completely customer focused and unlike the larger bridal stores it's very personable and caters to the bride. My friend had all but settled on her dream dress and wanted to check out Lily Rose just to be sure but after checking out their extensive clearance rack she found her true dream dress and at half the price! I would advise you not to sleep on Lily Rose....it's a small location by appointment only but there are some real steals in that clearance room.