Biggest plus for me is the location as it is close to home and easy access from the 51 freeway. Bought cupcakes for a birthday celebration and they were good, but not great. I have bought cupcakes at Let Them Eat Cake and Sprinkles and those from Cupcakes by Design were comparable in quallity and flavor but were smaller and the quantity of filling was laughable. If you are going to offer a "filled" cupcake, a dime sized dollop doesn't cut it. They need to increase the size or lower the prices to make me a repeat customer.