I am one of the not so "rare" anymore born and raised in Phoenix, Az. My favorite place to eat has always been the Miracle Mile. This is one of those places where I always vow to try something new, but upon entering-go right for my favorite (the pastrami on french). Other family members swear by the "straw'. I have been eating here for 30+ yrs. and the product has NEVER changed. Truly amazing! My husband, from New York City, loves this deli and says it reminds him of home. A huge thumbs up!