As a person that grew up in NYC I can tell you that whatever it is they think they serve is nothing but delusion on a plate.
Not to mention this was my THIRD time to go there after giving it more than one chance. Let's start with the food - maybe at one point when they were first founded it was done with care but now it seems like the cooks do not really want to come into work. The "turkey Ruben" was basically a hunk of old turkey soaked in grease and put on hard as a rock bread that was brought back to life with more grease before adding butter and toasting the minerals out of it, add a slice of American cheese and a hand full of cole slaw that was thrown in the air and whatever landed on the sandwich stayed, $11 for that is a disgrace. I returned it as I was just appalled by such disrespect for food, the manager came out what must have been 15 minutes later to "talk" to me - that turned into him arguing and yelling at me before leaving the area and slamming the door. Into service - every time I have been there it was usually empty to medium business and without fail it takes about 45 minutes to get the appetizer every time. Now you'd think it would be fresh and piping hot - nope, it was luke warm at best and had a microwave taste to it. If I was at some coney in south Phoenix I wouldn't care but in Scottsdale and for $40... Not gonna happen.