All you can drink beer! Enough said.
On Fridays for locals its $5 and out of state gets it for $10.
On the negative side, at least for me, its only country music. However, I learned the more I drank the unlimited beer the more I really didn't care what type of music was playing.
On another note, does anyone else find line dancing a bit disturbing? I kept getting the urge to get up there with them and start a mini mosh pit in the middle! Individualism people!