Nothing common about this place.
Unless common is the equivalent of awesome sauce.
From Moon Pies to Boylans . From Wind up Lederhosen to Zappo's. Handmade Deli sandwiches to heavy duty coffee. How did they squeeze that much really well selected craft beer in those coolers? It boggles the mind. Basically, an amazing collection of gourmet goods (aka, things I like to eat) and kitsch, crammed into a mini market that oozes cool.
Just wait. It gets better, they have beer on tap. Thomas Creek IPA! Again, kudos to whom chooses the brews! Drink it inside or out on the enclosed patio.
Yeah, Common knows that he's the cool kid, but he doesn't rub it in your face. He just chats you up and hands you another beer.