I have been going to Fresh for ages since it was down on Bloor closer to Bathurst. (now its at (Spadina and Bloor). Since they opened a new location close to my place at Yonge and Eglinton we have been going there. A few months ago they changed their menu and increased their prices dramatically. I mean even before the increase it was pretty steep to pay over $13 for a bowl of rice with some veggies on top. The food here is not even organic so I don't see how they could justify their prices let alone raise them? After going to Fresh for at least 10 years I will not be going back. Way overpriced now and overhyped I am sad to say.