Luv-It is one of those places that you just have to try when you're visiting Las Vegas.
While some locals can't get enough of this place, others really just don't get it. Here's the scoop. The menu of flavors by the window (usually 4 flavors) is what they have on any given day. That's it. If you want to try any of the other flavors on the really big sign, you'll have to get some that was packed away. The flavors on the sign by the window is what is fresh and available today. Two staple flavors on the list are Vanilla and Chocolate but the other two flavors change with the day, season, and position of the stars in the sky. Flavors you don't want to miss when they have them are the LEMON and the FRESH BANANA NUT. I'm a big fan and stop by whenever I have the chance.
I see that some people are saying the frozen custard here is a little pricey but as anyone in Vegas knows, sometimes you need to pay for happiness! :)