Dissapointing.
1) If you want to create a no frills burger place, offer no frills prices. My burger is already overpriced, I should not have to pay $3 more for a simple change to make my own burger. The environment is not that cool unless you have never eaten outside of chain restaraunts. Despite the open patio, it was dark and cold inside at 5pm.
2) Everything was just... acceptable. Nothing I orderered or sampled from my companion's plates was extraodinary or even that surprising. Rosemary fries, would be great if the fries themselves actually tasted like anything at all.
3) Extremely rude service at the Crocker Park location. One word answers, no refills, and huffing about a side of mayo on a custom burger that the server forgot to bring to the table. Also? No water.... and no trips back to the table after the stray mayo was retrieved. We had to flag down another server to get our check.
I really don't get the hype about this place.