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| - Yeah, two stars and that's all it deserves! Sure the food is really tasty but that is really all Pure Pizza has going for it.
Look I get the whole organic/granola/hipster thing everyone is into these days. I like that we are getting back to real foods with real names from real people. But honestly this "market" aka "food court" is a prepackaged sterile side show! Its located in the heart of downtown Charlotte, and has the typical chalk board menus, old style metal chairs, and hokey 'barn' carts to hold food items. The walls are covered with images of vegetalbles/flowers/smiling people/and all that organic stuff. There are about 10 other shops in there (coffee, sushi, meat, wine, pizza, desserts, etc) and each one is playing on the farm local organic vibe. But come on people this was hand picked by marketing and designers to make you FEEL like your in an old world market/little farm town. And its specifically designed to pull in the younger crowd working in downtown that wants to be a part of that image.
Let me get off my soap box and talk about Pure Pizza. I ordered a medium and 3 bottled waters for a total of $24. The cost was a little high, but I thought maybe the pizza would be all that other Yelpers had raved about. I figured that would be more than enough for my wife and toddler to enjoy. Anyway, yes I did enjoy the pizza, but it was more like a small in the realm of pizzas. On top of that these pizzas are thin crust, no not crazy paper thin, but thinner than I was expecting and from seeing it I knew it would not be enough for my family. Regardless though the pizza was super tasty with a great crust and the honey to dip the crust in was a very pleasing. But all it did was make me want like 2 more pizzas! But I was not about to drop almost $75 dollars on a lunch! And how much were those stinking bottled waters!?! They weren't even anything special and actually they were super cheap bottled waters with caps that were annoying to take off. But whatever the pizza although amazing on taste is too expensive for the amount you get.
Yeah I know all organic and free range and vegan with no preservatives and high fructose corn syrup is worth the extra coin. But I can't recommend this place because of the cost:food ratio. It's that simple! In addition to the prepackaged 'market' theme that your immersed in... its just to fake for me.
There are better values in Charlotte than Pure Pizza. I'd rather go to the Penguin for some true local flavor!!
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