Yeah... its trendy and cliche'. Of course it is... Its The Buckle.
BUT... they also have great customer service, and rarely do I come in and NOT find exactly what I was looking for to begin with. Sam is the best (Jeb is out at Clackamas now, I think).
I usually call ahead and let Sam shop for me. She grabs whatever I have told her I am looking for, in my size (Or my son, or my daughter... depending on our visit and whats needed) and has a room set up for me when I arrive. I cant tell you how much I love this since I hate to shop... it is the BEST thing ever!!