I didn't know there was a showroom until I saw the sign driving through the area. There was ample parking but finding the lot was not so straightforward. From other reviews, I had already decided on getting the AS3 mattress and only wanted to try it out in person. Jason did a good job in answering all my questions and helping place my order. You cannot beat the peace of mind in knowing that you have 100 days to try it out. I am looking forward to loving the mattress when it gets here.