I began going here out of convenience, as it is the closest grocery store to my apartment. I wasn't thrilled, because the prices are at least a smidge higher than the rest. What I get in return, though, makes it worth it.
There's a nice selection of cheeses, "fresh" fish and meat, and produce. I don't have to sift through and inspect the fruits and veggies to make sure there's no bugs or rotten spots. There was only one instance where I bought some raspberries and there was some fuzz growing on them.
Their gas card is a nice little bonus if you're going to be spending the money there anyway. $.05 off per gallon of gas for every $25 spent (pre-tax).
I do wish they had a coffee shop inside.