Here's the thing: This place is a pretty ordinary bakery. There are better bakeries out there. Premiere moisson makes better bread and baked goods, no doubt about that.
It has a cozy atmosphere, though. It's a nice place to hang out, but I wasn't impressed with their baked goods, around which there is quite a bit of hype. Their coffee was similarly mediocre.
I found the cashier we had had a bit of a rude attitude. I wasn't impressed.
This place is all about the cozy atmosphere of the 2nd floor lounge. It feels like a Mile End apartment. Not bad for a coffee date, wouldn't do lunch there though.