Cool toys. Excellent service. While the prices here are more expensive than your average department store (Target, Wal-Mart, Toys R Us, etc.), they have some different and unique toys and the service is much better.
I was looking for something unique for my seven year old niece for her birthday and it was hard to find given that as kids get older, it becomes harder to shop for them. I found an awesome craft set and she loved it. The service here was very personal and wonderful.
If you work in the area, want personalized service, don't mind paying an additional 10% or so, this place is pretty good.