it's such a simple concept but they do it well. egg waffles have been sold forever and incorporating ice cream is just a no brainer. the owners are super sweet and always welcoming. there's often a line but they're pretty fast considering its usually just the two of them. i know they just serve regular soft serve but i like it cause wits not overwhelmingly sweet - i can even bring my grandma here and she'll finish her own order (well almost). it is pretty pricey for what it is but if you go downtown to bang bang, i believe it's just the same, if not more. they do the egg waffle perfect here in my option, bang bang makes it too crispy and it kind of just falls apart when you try to rip the pieces off.