We discovered Luv-It shortly after we moved downtown and fell in Luv. Corny, but true.
Of all the flavors they make, I think Lemon is my favorite. Or Cinnamon. I always order the Western with whatever flavor of the day I went there for. It comes with caramel, fudge and salted pecans. So. Freaking. Good. The custard is rich, creamy and delicious. We go there at least once a week.
Note: When you order a sundae, you have to specify if you want it made with a different custard flavor than vanilla.
Minus a half a star because they only take cash. When we get custard for the whole family (there are four of us) it ranges from $18 - $22, depending on what specials we get and I think that's a little pricey. But still worth it.