Nicely laid out store with friendly staff. Like all Heinen's, they have good meat, deli and produce sections.
At this location I like how the bakery, deli and prepared foods sections are joined together. Grocery store geeks will like the layout. Contrast with the city block aircraft carrier design that some Giant Eagle stores use. Forgot the milk? It'll take you 5 minutes round trip from the register at Giant Ego, but not Heinen's.
Admittedly the general grocery pricing is not as low as discount stores, but staff, selection, quality and layout get my business.