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| - The Danforth is a really interesting place to shop and the type of place where you chance upon things in store windows as you're walking by. Chances are, when you fixate on the object of your next bank-breaking purchase, it's in a moment when you're super busy and don't have time to run in, or the store is closed, or you were out for a run and you don't have your wallet (and you're sweaty).
Social Butterfly has an amazing (and not-too-big, not-too-small stock approach) selection of women's clothing, including brand-name jeans and shoes. They have a huge selection of unique accessories (jewellery, belts, scarves (!!!) and hats) and I really believe that there is something in the store for everyone. There's a discounted section at the back of the store which often has great finds and the store has sales here and there where you can get great stuff cheap(er).
The window displays are always simple, but fabulously eye-catching and the staff are just cool. They just let you look around and shop. Unlike the crazy woman who runs a shop down the street....I'm going to say it, it's called Parade. The lady is unbelieveable. No joke. Don't even chance it. If you don't believe me, read the Yelp reviews on this place.
The only thing that Social Butterfly might be said to lack in an otherwise bohemian and eco-conscious neighbourhood (it's directly across the street from the Carrot Common) is a sense of environmental awareness. The stock seems to be from wherever in the world, I'm not sure if they have finds from local designers and I'm not sure about their social presence otherwise. But the store seems to really work in this neighbourhood. It's one of the only ones catering to a somewhat younger crowd. The prices can be considered high-ish, but when you consider that four subway stops away you're in Yorkville, the prices suddenly don't seem all
that bad.
All in all, a little gem in a great neighbourhood. Try it!
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