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| - I visited Brad's recently for the first time since it opened thinking they could work out the kinks, learn from early mistakes, blah blah... Also, to keep an unbiased opinion walking in the door, I kept off their Yelp page and other review sites too. After experiencing a "meh" meal at best, disorderly organization, poor selection, and a massive, uncrowded dining room in what has to be a pretty pricy $/sqft area of Overstreet Mall, I'm afraid my opinion of this place is on par with my fellow Yelpers - poor.
The place just seems like the owners did zero research on what a quality sandwich shoppe is these days and instead opened this restaurant to capture some hippy youth vibe that completely misses the mark with the (literally) thousands of professional types that walk by it every day - You couldn't ask for more foot traffic or exposure. Stand outside for 5 minutes of this restaurant and people watch. Then take a look at your restaurant and you tell me if you're even remotely close... go ahead, I'll wait.
The spinach turkey melt wrap was a "safe bet" order. Here's the problem - I had no idea what the options were to even put on the sandwich. Another patron that I was slowing down in line pointed out a list of things you can put on your sandwich, mustards, lettuce, tomato, etc. But the list included about 4 veg and about 4-5 spreads - thats it.
'On the "specials" board though it said you have 4-5 extra veg that aren't on this list - can I get that?'
Well you can, but you gotta ask, and Brad's uses stainless steel sneeze guards over their toppings, so you can't even see what's back there, freshness, presentation, anything - it's 101 type stuff here guys. Show the customer what they're going to eat - show off your fresh, plentiful, variety of ingredients!
The meat is not appetizing. I am not at all a fan of thick sliced deli meat that wasn't sliced within the past 10 minutes (ok within the last 30 seconds), and that's Brad's approach. It was greasy, slimy, thick, and bleh - I'd bet money it was sitting in a bag, pre-sliced, overnight.
The bread? it's like they bought it at Teeter for crying out loud. They have like 2 or 3 kinds of bread and that's it? 3 kinds of wraps? DUDE?! what exactly are you doing, other than pure location and the ESPN TV, to differentiate yourself and make your sandwich shop stand out from the literally dozen other sandwich shops within a 2 block radius??
I REALLY wanted this place to work out - but it misses the mark on so many levels. I loathe Subway, but if you need a fair competitor and a crappy sandwich, call Jared and see if he has lunch plans.
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