The location is great as there is almost nothing on the Northside of Madison. However, they make really incredible food and bread. The have their own flair for the standards (the reuben) as well as unique sandwiches and soups of their own. I've never tried the quiche, but am told it is superb. The have a nice arrangement of coffees (including a Fair Trade option). If you are going for lunch, it is best to get there before noon as the place really fills up fast.