This was my lunch today...
The primary issue that will kill this place's business is there is NO FREAKING PARKING! Show up with a handicap placard and you are front row, but the rest of us... 1/2 mile during the lunch hour!
Baja Fresh is the exception to my rule: Don't eat anywhere that has a drive thru! The establishment is very clean with attentive and friendly staff. The service is actually quite impressive for a "semi-fast food" joint, because they actually have an Expeditor that does his job! I really enjoyed watching 'the machine' pump out lunches at break-neck speed. On to the food...
I ordered the Smokey Queso Fundido (appetizer) and Steak Tacos. The Smokey Queso Fundido is basically tortilla chips and a saucer of a cheesy dip. It was quite flavorful and rather economical. While not listed on the menu, if you ask for Pronto Nacho's they will provide you with a 3 oz. version for $1.49 (vs. the $3.49 menu size).
The steak tacos... ehh. True to their name, all of the ingredients are fresh and flavorful. The steak, however, was a touch on the dry side. I found myself putting salsa, which was stellar in its own right, on the tacos just to "juice them up" a bit. I did expect a little more moisture... and seasoning for that matter as it seemed kinda bland as well.
All in all, I would absolutely return. If for no other reason than because their receipts have $2 off the next $8 order or $5 off the next $15 order if you take their survey. I have no problem reviewing food :-)