This is one of those places where I suddenly feel 10% more hip the minute I walk in the door. Then I feel 10% more hip then that when I decide that I'm going to spend $18 on one drink and not care.
The atmosphere is great, so are the drinks. In fact, I would say the drinks are near fantastic but you definitely pay for the quality and inventiveness of the awesome cocktails.
There is a food menu, people seem to order food. I go for the cocktails when I'm feeling fancy and want to instantly increase my "hipness".