This place is so great. Just know, they close at 5 on Saturday so if you're going to stop in, stop in before that!!
I found this place from a food tour described on Trip Adviser. We decided to add it to the tour we were making up on our visit to Madison. We really weren't quite sure what to expect (and I'll admit, predicted it would only be a 5 minute stop where we would try to get some free samples) and were pleasantly surprised. We walked around aimlessly and then easily got into conversation with the staff. They were extremely friendly in explaining the cheeses to us.
We were starting to feel bad that we couldn't purchase anything because weren't sure what to do with any cheeses we purchased since we had no plans on going home anytime soon. Imagine our delight when we found out we could buy cheese, crackers, and wine and enjoy them all right there at the tables outside the store!! They even provided us with wine glasses and opened up the wine for us.
After consuming a large pack of crackers, one bottle of wine, and almost a pound of cheese between 3 people we were extremely full and very happy. Plus, as a Madison tourist, I loved hanging out right on the square. I don't necessarily recommend consuming as much cheese as we did but I do recommend the experience of stopping in at Fromagination!